Señor Paleta celebrates five years of joy and innovation

The Puerto Rican artisanal paleta company celebrates its fifth anniversary with a new sampler product, the first phase of its newly built factory and more

In 2014, what began as a dream shared between two young entrepreneurs to deliver joy through artisanal desserts, today celebrates its fifth anniversary as one of the most established Puerto Rican paleta companies in Puerto Rico and Central Florida. Señor Paleta combines the traditional paleta experience with Caribbean flavors, handmade daily with fresh, natural ingredients, now with 8 locations throughout the island and 1 in Orlando, Florida.

“When we first started with a single tricycle in Old San Juan, we had a great enthusiasm to create something different. More than anything, we wanted to be a company that brings joy to people and we agreed that there was no better way to do this than through artisanal paletas. The success of Señor Paleta took us by surprise, but at the same time, it motivated us to continue looking for ways to expand our message of happiness beyond our locations,” said Jennifer Serrano, who founded the company in 2014 together with Ramón Ortiz.

A special gift to their fans
In celebration of its 5th year anniversary, the founders thought it the ideal moment to launch a new product that would involve the interaction of every person who tries it. This idea brought into creation the Paleta Sampler, a fun, conveniently sized, ready-to-go little box containing five paletas of the most iconic and loved flavors. The offer is available for the month of October only, so if you haven’t already, be sure to get yours today at a Señor Paleta near you!

“Because it is the month that we celebrate our fifth anniversary, we decided that instead of bringing a single Flavor of the Month, we would create a new way for people to enjoy our 5 most loved flavors all at once. This brought to life the Paleta Sampler,” said co-founder, Ramón Ortiz. The special Paleta Sampler which is available for a limited time only at all Señor Paleta locations, includes the iconic flavors of Nutella, Strawberry, Passion Fruit, Birthday Cake, and a surprise flavor, by popular demand.

Our new factory is almost up and running
In addition to the Paleta Sampler, the celebration of the company’s fifth birthday also marks the final construction stage of the brand's new factory, located in Bayamón. The new space, which is ten times larger than its current factory in Old San Juan, will be in full operation at the beginning of 2020.

“At the moment, two of our departments are already operating from the new location. Now only a few details of the manufacturing area are missing before the new space will be in full swing. The idea is to move our entire operation to the new factory at the beginning of next year to meet the growing demands of our customers and new locations,” said Serrano.

Five years of delivering joy to the people
Since its founding in 2014 at the Urban Market, Señor Paleta has distinguished itself by fostering Puerto Rican economic growth, as well as giving back to the island through several charitable causes, such as its fundraising initiative for the Oncology Hospital during Fiestas de la Calle San Sebastián.

“We have been blessed with years of continued growth, but we go forward with the same enthusiasm of that moment when we left our careers in the health industry to follow the dream of Señor Paleta. We feel a deep commitment to give back to our country and to create flavors that distinguish us as a people,” says Serrano. Ortiz adds that this is the reason they emphasize sharing joy through their paletas, as they are inspired by the joyful and colorful spirit of the island.

Throughout the last five years, the founders have worked on dozens of alliances with local and international brands. Señor Paleta was the first company globally to create paleta flavors based on the famous Girl Scouts cookies and have also created flavors in collaboration with: Yaucono, Hershey's, Medalla, Atención Atención, 20th Century Fox, among others.

A little bit of our history
Señor Paleta began five years ago when Jennifer Serrano and Ramón Ortiz decided to leave their careers in the healthcare industry to devote themselves entirely to creating artisanal paletas. After months of selling their paletas from a single tricycle, they opened their first location on Calle Tetuán, in Old San Juan. In this new chapter, the founders created paletas that reflected the unique flavors, fruits and desserts representative of the Caribbean culture - such as the Coconut and Passion Fruit paletas, which continue to be among the most loved flavors today.

The success of the Old San Juan store was followed by the opening of seven more locations in the coming years: Lote 23 (Santurce), Plaza del Caribe (Ponce), Plaza Carolina, Paseo Caribe, Plaza del Sol (Bayamón), Ferries del Caribbean, and at the beginning of 2019, the company opened their first store in Orlando, Florida. Currently, they have 90 employees among all locations and a total of 45 flavors.

About Señor Paleta
Señor Paleta specializes in the creation of gelato and sorbet paletas in a wide variety of flavors made from fresh ingredients, such as whole fruits and nuts. They have a total of nine locations found in: Old San Juan (Calle Tetuán), Ponce (Plaza del Caribe), Bayamón (Plaza del Sol), Santurce (Lot 23), Carolina (Plaza Carolina), Puerta de Tierra (Paseo Caribe ), Condado (Ave. Ashford), Ferries of the Caribbean and Orlando, Florida (The Florida Mall). For more information, you can follow Señor Paleta on, and on Instagram (@srpaleta).

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