Señor Paleta opens its first U.S. location in Central Florida
The Puerto Rican artisanal paleta company celebrates the opening of its new store in the Florida Mall
Orlando, FL, - After establishing itself as the most recognized paleta brand in Puerto Rico, Señor Paleta launches its first location outside of the island in Orlando at The Florida Mall on Saturday, May 11th, 2019. The new store is located on the first-floor corridor of the mall opposite Novus Shoes and will offer its famous frozen desserts in a variety of 14 flavors in both gelato and sorbet options. “For the last two years, we have contemplated the idea of 'jumping the puddle,' as we say here, to offer our desserts to a wider audience. We visited several different cities in the United States until we decided to start in Orlando where there is also a large number of Puerto Ricans, ” says Jennifer Serrano, who founded Señor Paleta together with Ramón Ortiz five years ago.
The new kiosk measures 10 x 10 square feet and will generate 15 direct jobs. It will offer new “Self Service” technology through a touch screen system that allows you to order your paleta, choose toppings and pay by credit card. The customer then trades in the receipt for their paleta creation at the counter. “This new technology has never been used at any of our other locations and we're excited to see it at work. There's no doubt that it will add greatly to the speed and efficiency of the ordering process,” explains Serrano.
Co-founder Ramón Ortiz created the new menu alongside pastry chef, Andrea Ayala. In addition to the 14 flavors, customers can also choose between 5 to 6 toppings and two types of chocolate drizzles. The founding of the new location is more than just about offering these delicious paletas outside of Puerto Rico, but about acquainting the the brand's joyful ethos and spirit with a wider audience. “We hope to have the support of the Puerto Rican community in Orlando, but we also want to make all the families in the area fall in love with our concept,” says Ortiz.
“It's surreal to think that something we started off selling from a single tricycle five years ago will now have its first location outside of Puerto Rico. The idea is that after this, we can open at least four more locations in the continental U.S. in the next two years, ” adds Serrano.
5 Exclusive Orlando flavors will also be available in Puerto Rico for a limited time only
To celebrate the inauguration of the Orlando location, Señor Paleta will offer five of Orlando's exclusive flavors at its locations in Puerto Rico during the months of May, June and July. These flavors are Guava-Cheese, Banana Whoopie Pie, Birthday Cake, Salted Caramel Pecan and Key Lime Pie. Ortiz emphasizes that the Puerto Rican public "has supported us from day one and that is why we must celebrate every achievement of Señor Paleta with them. Without them, we would never had made it this far."