OUR STORY
It all began in 2014...
by two young professionals with an entrepreneurial spirit, a single tricycle and a dream to bring joy to the people.
We specialize in smiles.
The heart & soul behind Señor Paleta
Ramón Ortíz
CEO & Co-founder
From Aguada, P.R, Ramón received a Ph.D in Pharmacy in 2009 but found himself interested in business development. In 2014, he had the idea to develop the Paleta experience in PR by creating a unique brand with a Caribbean twist, giving birth to the success that is Señor Paleta.
Jennifer Serrano
CFO & Co-founder
Born in San Juan, P.R., Jennifer completed her doctorate in Medical Sciences in 2012. While working as a physician advisor, she cofounded Señor Paleta and four years later, decided to dedicate herself full time to the company serving as the CFO, and making the company what it is today.
Andrea Ayala
Pastry Chef
Andrea was born in San Juan, P.R. She began her studies to become a lawyer until accepting that her destiny was in the kitchen. She then moved to Mexico to complete a MA in Pastry Studies at the Escuela ESPAISUCRE de Saguer y Butrón. She now owns her own pastry business and is the culinary master mind behind each of the Señor Paleta creations.
